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BUILD & RELEASE — FOR UK BUSINESS OWNERS
The growth operating system for established businesses.
A finance first partnership for UK limited companies. We install a trained sales rep, a 360° marketing team and growth systems inside your business — with results guaranteed.
PILLAR 01 · SALES
Trained closer placed in your business
PILLAR 03 · Brand
Identity, creative & content that converts
PILLAR 02 · MARKETING
A full team, fraction of one senior hire
PILLAR 04 · Systems
CRM, funnels, social & video — yours to keep
The Offer
One scheme. Four pillars.
01 SALES
Trained closer, placed.
A sales rep who has already run this playbook, embedded in your business — not a hire you have to find, train and hope on.
Closer sourced, trained & onboarded
Scripts, objection stacks, CRM discipline
Daily pipeline management, weekly reporting
02 MARKETING
A full team, done for you.
The output of a complete marketing department — strategy, paid ads, content, funnels — at a fraction of a single Head of Marketing salary.
Paid, organic & content campaigns
Copy, creative & landing pages shipped weekly
Transparent reporting cadence
03 BRAND
Look like the company you're becoming.
Logo, identity, social media management and video production built to sell — not just to look good in a brand book.
Logo & visual identity
Social media management & content systems
Video production & campaign assets
04 SYSTEMS
The plumbing everything runs on.
A conversion-first website, CRM, tracking and automations that hold the whole engine together. Built once, tuned live.
Website & conversion pages
CRM & pipeline setup
Analytics & attribution
Most agencies sell you a slice, a website, an ad account, a training day and leave you to assemble the rest. We install the complete sales function, run it until it performs, then release ownership to you. And because it's finance first, the build doesn't come out of cash flow.
Take one pillar, or take the engine
You don't have to buy the whole machine.
Sales only
Closer, placed.
A trained closer embedded in your business — nothing else, no bundle required.
Marketing only
Ads & campaigns.
Paid advertising and campaigns run by our team, on your accounts — measurable from week one.
Brand only
Identity & branding.
Logo, identity system and company branding — delivered, documented, and owned by you.
Social media management
Social, done properly.
Content calendars, community management and platform growth — run as a service and handed over as a system.
Video production
Video that sells.
Short-form, long-form and campaign video built for your offer — shot, edited and published by our team.
Website only
Site, CRM & tracking.
A conversion-first website, CRM setup, and analytics — everything a serious offer needs to sell.
The full engine
All four pillars.
One contract, one release date. The complete Build & Release scheme, installed end-to-end.
Standalone pillars follow the same Build → Run → Release structure and the same ownership transfer at handover.
Every pillar stands on its own. Some owners want the full engine installed. Others just need one gap closed — a closer on the phones, ads that finally convert, a brand that matches the size of the ambition. Start where the bottleneck is. Add pillars when you're ready — everything we build is designed to click together later.
The 90-day performance guarantee
Perform in 90 days, or you don't pay us a penny.
By day 90 your engine is live: campaigns running, pipeline built, calls booked. If we haven't hit the performance targets we agree in writing before we start, campaigns delivered, qualified appointments booked, systems operational — you get a full refund of every fee paid to Sloane Academy.
Targets agreed and signed before day one
Measured on data you can see in your own dashboards
Refund covers 100% of Sloane Academy fees paid
The guarantee applies to fees paid to Sloane Academy for the scheme. Where a client arranges finance through a third-party provider, that agreement is between the client and the provider and sits outside this guarantee. Full terms provided in writing before engagement.
The maths
A whole team, for less than one senior hire.
The old way
Hire a Head of Marketing
£85–120k
/ year, plus stack
One person doing the work of a team
3–6 months to a first campaign
Needs agencies and freelancers around them
No sales function attached
If they leave, the knowledge leaves
Build & Release
A full team, installed in your business
Fraction of the cost
finance-first
Closer, marketers, brand & systems people — all in
Live campaigns inside the first 90 days
Website, CRM, social, video — included
Backed by the 90-day performance guarantee
The typical UK business owner reflex is to hire a Head of Marketing and hope the strategy comes with them. Ours is different: a full in-house team, embedded, for meaningfully less than a single senior salary.
The Timeline
Build. Run. Release.
01
Phase 01 · 0–45 days
Build
Website, CRM, tracking, brand system, social and video. Closer sourced, marketing team assembled and briefed against your offer.
02
Phase 02 · 45–120 days
Run
Live campaigns, booked calls, closed deals. We run the engine, iterate weekly, and document everything against the SOPs.
03
Phase 03 · Handover
Release
Team, accounts, IP and systems transfer to you. You keep the machine — and the people who know how to run it.
Three phases, one contract. Each phase has a defined exit — you always know where you are in the cycle and what happens next.
Who you get
The people we place inside your business.
Sales · Placed
Trained closer
Runs the pipeline, takes the calls, closes the deals. Reports into you from day one.
Sales · On-demand
Trained sales reps
Additional reps from the Sloane bench when volume calls for it — trained on your offer, not generic.
Marketing · Lead
Growth strategist
Owns the plan, the numbers and the weekly review. The head-of-marketing role, without the head-of-marketing salary.
Marketing · Craft
Creative & media buyer
Copy, creative, paid media and landing pages — shipped weekly, measured honestly.
Brand · Social
Social media manager
Content calendar, community, platform growth and reporting — the social function, run as a service.
Brand · Video
Video producer
Short-form and campaign video shot, edited and published against your offer and brand rules.
Systems
Build engineer
Website, CRM, tracking and automations. The plumbing everything else depends on.
Ops
Delivery lead
Keeps the whole engine on cadence and prepares the release pack for handover.
Every seat is filled by an operator who has run this exact playbook before. No juniors learning on your account.
The ledger
Everything you keep at release.
01
Placed closer
Trained sales rep transitioned onto your payroll or contract, with the pipeline they built.
Transferred
02
Marketing team
The pod that ran your growth — you decide who stays on retainer, in-house, or is released.
Transferred
03
Website & digital build
Full source, hosting, domains and design files. Yours to own, edit, or extend.
Owned
04
CRM & sales stack
Pipeline, sequences, automations and data — set up on accounts registered to your business.
Owned
05
Ad accounts & tracking
Meta, Google, LinkedIn — all under your business manager, with attribution intact.
Owned
06
Social media management
Accounts, content calendars, community systems and brand voice — transferred to your team.
OWNED
07
Video production
Raw footage, edited assets, templates and publishing workflow — yours to keep running.
Owned
08
Brand & creative assets
Logo files, identity system, ad creative and content libraries — full source files.
Owned
Nothing about this scheme is rented. When we release, every asset and account is transferred into your ownership.
Finance-first payments
The build shouldn't come out of cash flow.
The scheme is designed to be structured on finance so you can install the growth engine without touching working capital. If you'd like an introduction, we can recommend you to a specialist brokerage.
Introduce
Recommend
Refer
Sloane Academy is not a lender, broker, or financial adviser. We introduce clients to third-party finance providers who arrange the facility under their own terms.
Sloane Academy is not a lender, credit broker, or financial adviser, and is not authorised or regulated by the Financial Conduct Authority. Where we introduce clients to third-party finance providers, we may receive a fee or commission. Any finance arrangement is between you and the provider. Introductions relate to commercial finance for limited companies and LLPs only.
Straight answers.
— Questions owners actually ask
Yes. Sales-only, marketing-only, brand-only and website-only engagements run on the same Build → Run → Release structure. You can add pillars later; everything is built to connect.
Before day one we agree written performance targets. If they're not met by day 90, every fee you've paid Sloane Academy is refunded in full.
It depends on scope, but the full engine is designed to cost meaningfully less than one £85–120k senior hire — and finance-first structuring means £0 upfront.
Pre-revenue startups, businesses without a proven offer, and anyone who wants a logo but not growth. We'll tell you on the call if it's not a fit.
They transition onto your payroll or contract, with the pipeline they built. Or we release the systems without the person — your choice.
No. We introduce clients to third-party providers who arrange facilities on their own terms. See the disclaimer above.
Build & Release.
50+
placed roles
20+
HIRING PARTNERS
£40,000 +
Avg. starting salary
10%
Flexible payment terms